Author: Nick the Disney DevoLocated in a prime piece of real estate, behind Cinderella Castle in Walt Disney World’s Magic Kingdom, is a shop called Sir Mickey’s.
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Sir Mickey’s is where you’d expect to find …
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…Little Mermaid merchandise?
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Indeed, despite the fact that this is Sir Mickey’s, the majority of the merchandise here is geared to the princesses.
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Perhaps they are gearing up for merchandise to go with the new Princess Fairytale Hall, which will be located next door?
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Sirs aren’t completely left out.
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And be sure to look for this awesome touch, which Dopey Diva pointed out. The Giant raising the roof peeking into the shop.

Despite the great theming however, most of the merchandise that is found here can be found elsewhere in the Magic Kingdom, and I feel this is an example of a prime location being under utilized.
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Nick is Co-writer of the Disney Musings Blog.